Playtech, the world's leading gambling technology company, today announces a new five-year partnership with The Jockey Club, the largest commercial group in British Horseracing. The exclusive agreement will see Playtech develop a range of cross-product content based on the famous races and racecourses operated by The Jockey Club. Metrostar and Creation i-Gaming brokered the deal. Under the new agreement, Playtech will have rights to develop a range of content across its best-performing product verticals including Casino, Live Casino, Poker, Virtual Sports and Bingo. The first content from this partnership will be launched in time for this year's Cheltenham Festival, including a RNG casino game that https://103.18.245.114/playtech-casino/ will be the latest addition to Playtech's Sporting Legends suite. The Jockey Club, founded in 1750, is the largest commercial group in Britain's second-biggest spectator sport, operating 15 racecourses nationwide, The National Stud, Jockey Club Estates, Jockey Club Catering, Jockey Club Live, Jockey Club Services and its charity, Racing Welfare. Alongside its industry leading products and services, Playtech has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling. Playtech worked with industry leaders and suppliers to create the industry's first code for safer game design. Moreover, through Playtech Protect, Playtech has pioneered the use of research, data and artificial intelligence to develop products to identify at-risk customers and deliver tailored safer gambling interventions to customers James Frendo, Casino Director at Playtech, said: "At Playtech, we are committed to developing the most engaging branded content. By partnering with an iconic sporting institution such as The Jockey Club, we are able to create a full range of exceptional and exciting cross-product content. As we seek to provide a unique and engaging responsible gaming experience to our customers, our branded content strategy includes partnering with internationally recognized brands. Charlie Boss is Chief Commercial Officer at The Jockey Club. He said: "We are delighted that Playtech has chosen to partner with us. Their industry-leading software and expertise will allow us to bring the success of our historical brands into the iGaming marketplace for the first time." Playtech also share our values on putting safer gambling at the heart of their products."
About The Jockey Club
The Jockey Club, one of the UK's largest sports businesses, is central to many aspects of Britain’s second-largest spectator sport. We manage 15 of the UK's most prestigious racecourses, both local and large, where we are responsible for managing some of the country's most important events, such as the Randox Grand National at Aintree and the Cheltenham Festival at Epsom Downs, the Cheltenham Festival at Epsom Downs, and the QIPCO Guineas Festival at Newmarket. Our training centres in Newmarket Lambourn, Epsom and Epsom welcome thousands of racehorses each year. Our charity Racing Welfare provides support to all racing's people. We also run The National Stud in Newmarket. We are governed by Royal Charter to act for the long-term benefit of British Racing and our Patron is Her Majesty The Queen. For more information, please visit www.thejockeyclub.co.uk.
Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries with over 7,000 employees across 24 countries. Playtech is the leading technology company in the gambling industry. It provides business intelligence driven gambling software, content, and platform technology across the most popular product verticals. These include casino, live casino and sports betting. Playtech ONE, an integrated platform technology that enables omni-channel gambling, is the company's leading innovation. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online. Playtech partners and invests in leading brands in regulated or newly regulated markets to provide its data-driven gambling technology across the entire retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech owns and operates Snaitech. It is the largest online and retail sports betting and gaming company in Italy. Playtech also owns Finalto, a technology leader in the CFD and financial trading industry that operates both on a B2B and B2C basis. Finalto was declared a discontinued operation on 31 December 2020.